SaucerSwapBrand & socials

SaucerSwap needed a brand that felt native to crypto without looking like every other DEX: playful, recognisable at icon size and flexible enough to carry product launches, partnerships and community moments. [Edit] Your role and scope in the brand work.

A face for the protocol.

The alien became the core mark. It was explored across four containers, square, circle, diamond and hexagon, each with its own gradient, so the same character can live as an app icon, avatar or token badge.

One character, many tokens.

For xSAUCE, the staked version of SAUCE, the mascot turns into a glossy 3D sphere in green, silver and blue, giving each tier a distinct material while keeping the family resemblance.

Introducing the new SaucerSwap.

Launch visuals pair the product with short, confident headlines on a near-black canvas. One accent green carries the brand from the website to the app.

Ready for the stores.

App Store screenshots extend the same system to mobile: one message per screen, the product front and centre. [Edit] Anything about the mobile launch.

Social headers keep the identity consistent wherever the community meets the brand.

Talking to the community.

SaucerSwap talks to its community every day: rewards, listings, partnerships, audits and releases. The goal was a system fast enough for weekly posts and strong enough for big announcements. [Edit] Your role, cadence, channels.

Built to repeat.

Templates for farm epochs and weekly rankings keep the structure fixed, so only the numbers change and the community learns where to look.

Moments worth sharing.

Partnership and milestone graphics put both brands on equal footing and keep the headline short.

We are live.

Exchange listings get louder treatment: the 3D mascot, the partner’s colour and a single line of copy.

Audits and app releases use the same calm layout, so trust messages read as clearly as the celebrations.

Brand & graphic design — Gabriel Freitez
[Role — Name]
Client — SaucerSwap Labs